Richard Thaler is de grondlegger van de gedragseconomie. Hij won hiervoor de Nobelprijs voor de Economie 2017.
Meer over de auteursAn essential new edition-completely revised and updated, with four new chapters-of one of the most important books of the last two decades about how we think, work, and live, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
* More than 1.5 million copies sold
* New York Times bestseller
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. There are now more than 400 "nudge units" around the world, using the latest behavioral science research and sensible "choice architecture" to help us overcome the biases that lead to bad decisions and to nudge us toward the best choices for ourselves, our families, and our society.
This completely updated edition offers a wealth of new insights for avowed fans of the book and newcomers alike-about COVID-19, diet, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)-all while honoring one of the cardinal rules of nudging: make it fun!
