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International Business

Paperback Engels 2016 9789001850838
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Samenvatting

The open character of the economy and the internationalisation of businesses have led to a growing demand for well-educated students with a wide knowledge of international entrepreneurship. 'International Business' covers all of the basics of international business. Practical everyday experience takes on a prominent role ands is supported by numerous fact and figures. Attractive photographic illustrations help bring the world of international business truly come to life.

This book has been develop for studies which have international business, international trade, international management, or globalisation as part of their curriculum.

Features subjects include:
- Political and economic environments
- Cultural aspects
- Management and organisation
- Analysing the international environment
- Marketing strategies and international marketing
- Intercultural communication
- International law
- International finance
- Logistics and international transport

The accompanying website www.internationalbusiness.noordhoff.nl contains tests with feedback and study advice for students. For teachers, answers to the assignments and cases, lecture sheets and an item bank (Toets-op-maat) are available.

Specificaties

ISBN13:9789001850838
Taal:Engels
Bindwijze:paperback
Aantal pagina's:336
Uitgever:Noordhoff
Druk:2
Verschijningsdatum:16-4-2016
Hoofdrubriek:Algemeen management
ISSN:

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Inhoudsopgave

1. Introduction to International business
2. Political & economic environment
3. Culture
4. Management & organization in an international environment
5. External analysis in an international environment
6. Market entry & international marketing
7. Intercultural communication and management
8. International commercial law
9. Risk-management, Insurance and finance
10. Logistics and customs

Bibliography
Picture credits
Index

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        International Business