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Boeken van David Jobber

David Jobber Geoffrey Lancaster Kenneth Le Meunier-Fitzhugh
Selling and Sales Management
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Fully updated with the latest case studies, practical exercises and examples, the new edition covers leading research into the use of technology, social media and artificial intelligence to enhance the selling process. Meer
John Fahy David Jobber
Foundations of Marketing
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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? Meer
David Jobber Fiona Ellis-Chadwick
Principles and Practice of Marketing
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The ninth edition of McGraw-Hill’s leading textbook, 'Principles and Practice of Marketing', provides a contemporary and modern introduction to marketing. Meer

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