David Jobber
- Auteur
Boeken van David Jobber
David Jobber
Geoffrey Lancaster
Kenneth Le Meunier-Fitzhugh
Selling and Sales Management
Fully updated with the latest case studies, practical exercises and examples, the new edition covers leading research into the use of technology, social media and artificial intelligence to enhance the selling process.
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John Fahy
David Jobber
Foundations of Marketing
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence?
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David Jobber
Fiona Ellis-Chadwick
Principles and Practice of Marketing
The ninth edition of McGraw-Hill’s leading textbook, 'Principles and Practice of Marketing', provides a contemporary and modern introduction to marketing.
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