Hermann Simon
- Auteur
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT.
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe’s most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestseller, Hidden Champions (1996), Power Pricing (1997), and Manage for Profit, Not for Market Share (2006).
Boeken van Hermann Simon
Hermann Simon
Hidden Champions of the Twenty-First Century
'Hidden Champions' are the medium-sized, little-known companies that have quietly become world market leaders in their respective industries.
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Hermann Simon
Die Behandlung der Geschwülste nach dem gegenwärtigen Stande und den Ergebnissen der experimentellen Forschung
Von del' Gepflogenheit, die Daseinsberechtigtmg des Buehes im Vor wort zu begriinden, glaube ieh in diesem Falle abweichen zu durfen. Die Notwendigkeit, die in letzter Zeit enorm vermehrten Behandlungs methoden del' Gesehwiilste naeh den Grundlagen, ihrer Technik und den heute davon zu erwartenden Erfolgen kurz zusammenzustellen, lag VOl'.
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Hermann Simon
Goodwill und Marketingstrategie
Erfolgreiche Unternehmen messen dem Goodwill, den sie bei ihren Kunden besitzen, hochste strategische Bedeutung zu. Robert Bosch wird der Geschaftsgrundsatz "Lieber Geld verlieren als Vertrauen" nachgesagt.
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