International Marketing in the Network Economy

A Knowledge-Based Approach

Gebonden Engels 2007 9780230515703
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Specificaties

ISBN13:9780230515703
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research

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        International Marketing in the Network Economy