The Sales Book

Name: The Sales Book
Author: Graham Yemm

Paperback Engels 2013 9780273792918

Verwachte levertijd ongeveer 9 werkdagen

23,74

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Samenvatting

SELLING AND SALES MANAGEMENT IN ACTION

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

# The objectives of each section

#An overview of the main principles

#What you need to do to achieve success

# A speed-read checklist to help you remember key points

Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

'Essential reading for sales people and those considering entering the profession. Read it from cover to cover or dip in from time to time for advice and inspiration'

Stephen Wheatley, Managing Director of LimitEar

Specificaties

ISBN13:9780273792918

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Reclame en verkoop, Algemeen management

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Inhoudsopgave

<ul> <li>Introduction </li> <li>Part 1 – Fundamentals for selling </li> <li>Part 2 – Starting the sale </li> <li>Part 3 – Making the sale </li> <li>Part 4 – Setting the sales strategy </li> <li>Part 5 – Managing the sales operation </li> <li>Part 6 – Managing sales people </li> <li>Part 7 – Managing and growing performance </li> <li>Conclusion – Pulling it all together </li> </ul>