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Role of Resources in Global Competition

Gebonden Engels 2001 9780415237116
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Samenvatting

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

Specificaties

ISBN13:9780415237116
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:224
Uitgever:Taylor & Francis
Druk:1

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        Role of Resources in Global Competition