Share This – The Social Media Handbook for PR Professionals
The Social Media Handbook for PR Professionals
Gebonden Engels 2012 9781118404843Samenvatting
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross–section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.
Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Foreword by Jane Wilson xi</p>
<p>Introduction by Stephen Waddington xiii</p>
<p>Part I Changing Media, Changing PR 1</p>
<p>1 An Introduction to Social Networks 3<br />Katy Howell</p>
<p>Part II Planning 13</p>
<p>2 Kick Start Your Social Media Strategy 15<br />Simon Sanders</p>
<p>3 What has Google Ever Done for PR? 23<br />Andrew Smith</p>
<p>4 Integrating Traditional and Social Media 31<br />Helen Nowicka</p>
<p>5 Social Media Guidelines: Creating Freedom Within a Framework 39<br />Gemma Griffiths</p>
<p>6 Open Communication: Psychology, Ethics and Etiquette 49<br />Becky McMichael</p>
<p>Part III Networks 59</p>
<p>7 Facebook: A Way to Engage with Your Audiences 61<br />Robin Wilson</p>
<p>8 Twitter: The Unstoppable Rise of Microblogging 71<br />Alex Lacey</p>
<p>9 LinkedIn: Social Networking for Professionals 79<br />Matt Appleby</p>
<p>10 Google+: Better than Buzz? 87<br />Dan Tyte</p>
<p>11 The Business of Blogging 93<br />Stephen Waddington</p>
<p>Part IV Online Media Relations 101</p>
<p>12 Modern Media Relations and Social Media Newsrooms 103<br />Stuart Bruce</p>
<p>13 Brands as Media 113<br />Rob Brown</p>
<p>14 The Future of Broadcast 121<br />Russell Goldsmith</p>
<p>15 Media Relations Modernised 129<br />Adam Parker</p>
<p>16 Pitching Using Social Media 137<br />Julio Romo</p>
<p>Part V Monitoring and Measurement 145</p>
<p>17 Real–Time Public Relations 147<br />Philip Sheldrake</p>
<p>18 Social Media Monitoring 157<br />Andrew Smith</p>
<p>19 Measuring Social Media 163<br />Richard Bagnall</p>
<p>Part VI Skills 175</p>
<p>20 Skilling Up for the Future 177<br />Daljit Bhurji</p>
<p>21 The Future of PR Education 185<br />Richard Bailey</p>
<p>Part VII Industry Change 193</p>
<p>22 Employee Engagement: How Social Media are Changing Internal Communication 195<br />Rachel Miller</p>
<p>23 Back to the Future for Public Sector Communications 205<br />Mark Pack</p>
<p>24 Modernising Public Affairs for the Digital Age 213<br />Stuart Bruce</p>
<p>25 Social Media and the Third Sector 221<br />Simon Collister</p>
<p>Part VIII The Future 229</p>
<p>26 Here Comes Web 3.0 and the Internet of Things 231<br />Philip Sheldrake</p>
<p>Index 237</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan