Management of International Tourism
Paperback Engels 2014 1e druk 9781138007666Samenvatting
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
* the impact of environmental issues on tourism management
* tourism demand and forecasting
* the key methods of operation of companies within the industry
* the functional areas of marketing, finance, organization and staffing
* research and innovation
* corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
Specificaties
Lezersrecensies
Inhoudsopgave
Preface
1. The Environment of International Tourism
2. The International Tourism Industry
3. Tourism demand
4. Methods of Operation
5. The International Marketing of Tourism
6. Finance and Control
7. Organization and Staffing
8. Research and Innovation
9. Corporate Strategies for International Tourism
10. International Tourism: The Future
References
Index
Anderen die dit boek kochten, kochten ook
-
Ethan Mollick€ 26,50 -
Eric van 't Zelfde€ 28,50
-
Rijn Vogelaar€ 29,99
-
Ina Ahuis€ 35,95
-
Jan Willem van den Brink€ 37,50
-
Ellen Giebels€ 48,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan