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Technology Strategy for Managers and Entrepreneurs: New International Edition

Paperback Engels 2013 1e druk 9781292040325
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Samenvatting

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Specificaties

ISBN13:9781292040325
Taal:Engels
Bindwijze:paperback
Aantal pagina's:386
Uitgever:Pearson
Druk:1
Verschijningsdatum:1-11-2013

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        Technology Strategy for Managers and Entrepreneurs: New International Edition