Be Creative – Now!

Name: Be Creative – Now!
Author: Steve Rawling

The 2-in-1 Manager: Speed Read - instant tips; Big Picture - lasting results

Paperback Engels 2016 9781292119298

20,14

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Samenvatting

‘Leaves you making better, impressive and more creative ideas than your competitors.’

Andy Mayer, Director of Strategy, Yoomee Digital

Discover how to Be Creative – Now!

This 2-in-1 guide is designed to help boost your creativity and thinking skills in an instant, whilst giving you the deeper knowledge to ensure long-lasting results.

With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters.

· Understand how to think more creatively – quickly

· Discover a range of effective creative and lateral-thinking tools

· Find out how to test and refine your new ideas to make them stronger

· Sell your concepts to the people who matter most

· Build a creative culture and atmosphere in your team or workplace

As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future.

‘A never-ending toolkit of creative approaches to whatever challenges you or your business are facing. Brilliant.’

Sam Lewens, Creative Director and TV Executive Producer

‘The perfect toolkit for managers in the millennium.'

Rose Marley, CEO, SharpFutures Manchester

Specificaties

ISBN13:9781292119298

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Algemeen management, Algemeen management

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Inhoudsopgave

About the author Acknowledgements How to use this book Chapter 1 BE MORE CREATIVE Speed read 1.1 Defeat habit with originality 1.2 Divergent thinking 1.3 Lateral thinking 1.4 Convergent thinking 1.5 Time and space 1.6 Group dynamics 1.7 Choose the right tools for the job Big picture 1.1 Defeat habit with originality 1.2 Divergent thinking 1.3 Lateral thinking 1.4 Convergent thinking 1.5 Time and space 1.6 Group dynamics 1.7 Choose the right tools for the job Chapter 2 YOUR CREATIVE MISSION Speed read 2.1 Imagine a world without you 2.2 Apply the power of why 2.3 What’s your problem? 2.4 The lizard, the chimp and the business exec 2.5 Four ways of seeing 2.6 Give and take 2.7 Tweet simplicity Big picture 2.1 Imagine a world without you 2.2 Apply the power of why 2.3 What’s your problem? 2.4 The lizard, the chimp and the business exec 2.5 Four ways of seeing 2.6 Give and take 2.7 Tweet simplicity Chapter 3 INSIGHTS AND HOOKS Speed read 3.1 That’s funny . . . 3.2 Burst your filter bubble 3.3 Make connections 3.4 Use contradictions 3.5 Field trips and freshness stores 3.6 What’s my motivation? 3.7 Crafting a compelling hook Big picture 3.1 That’s funny . . . 3.2 Burst your filter bubble 3.3 Make connections 3.4 Use contradictions 3.5 Field trips and freshness stores 3.6 What’s my motivation? 3.7 Crafting a compelling hook Chapter 4 FORCED INSPIRATION Speed read 4.1 Brainstorm rules 4.2 The lateral nudge and metaphor mash 4.3 Mapping your thoughts 4.4 Steal from the heart 4.5 Break the rules 4.6 Look harder inside the box 4.7 Brainwriting tools Big picture 4.1 Brainstorm rules 4.2 The lateral nudge and metaphor mash 4.3 Mapping your thoughts 4.4 Steal from the heart 4.5 Break the rules 4.6 Look harder inside the box 4.7 Brainwriting tools Chapter 5 NURTURE GOOD IDEAS Speed read 5.1 The developer’s dilemma 5.2 Supportive teams 5.3 Widen your pool of talent 5.4 Design thinking 5.5 Keep the novelty alive 5.6. Working with wild ideas 5.7 Moving out of the greenhouse Big picture 5.1 The developer’s dilemma 5.2 Supportive teams 5.3 Widen your pool of talent 5.4 Design thinking 5.5 Keep the novelty alive 5.6. Working with wild ideas 5.7 Moving out of the greenhouse Chapter 6 WEED OUT BAD IDEAS Speed read 6.1 Get serious 6.2 The unknown 6.3 Groupthink 6.4 Optimism bias 6.5 Overconfidence 6.6 The sunk cost fallacy (aka why it’s hard to pull the plug) 6.7 How to fail well Big picture 6.1 Get serious 6.2 The unknown 6.3 Groupthink 6.4 Optimism bias 6.5 Overconfidence 6.6 The sunk cost fallacy (aka why it’s hard to pull the plug) 6.7 How to fail well Chapter 7 SELL YOUR BEST IDEAS Speed read 7.1 You, your audience, your message 7.2 Real, original, simple 7.3 Three is the magic number (and other rhetorical devices) 7.4 Go viral 7.5 Great stories 7.6 Road-test your story 7.7 Hand over the spark Big picture 7