Power of Purpose, The

‭Purpose is the secret ingredient to exceptional ‭performance, happier employees and clarity in a
‭VUCA (Volatile, Uncertain, Complex and Ambiguous) ‭world. But how do you find such purpose and ‭ensure it propels your business forward?
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‭How can purpose provide clarity?
‭‭How can it accelerate success?
‭‭How can it build a long-term sustainable business?
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The Power of Purpose shares a simple six-step framework to help you ‭identify, clarify and shape your business purpose, gain a competitive ‭advantage and boost your bottom line. But the benefits are not just
‭commercial: you’ll also accelerate innovation, simplify decisions, ‭inspire employees and build customer and brand loyalty.

‭With interviews from some of the world’s most successful business ‭leaders covering how they bring ethical purpose in business to life, ‭you’ll quickly learn how to harness the authentic values of your
‭business and discover how you can embody your purpose as a leader.