Business Essentials -- Global Edition

<h3>PART 1: THE CONTEMPORARY BUSINESS WORLD</h3> <ol> <li>The US Business Environment</li> <li>Understanding Business Ethics and Social Responsibility</li> <li>Entrepreneurship, New Ventures, and Business Ownership</li> <li>Understanding the Global Context of Business</li> </ol> <h3>PART 2: MANAGING THE BUSINESS</h3> <ol start="5"> <li>Managing the Business</li> <li>Organizing the Business</li> <li>Operations Management and Quality</li> </ol> <h3>PART 3: PEOPLE IN ORGANIZATIONS</h3> <ol start="8"> <li>Employee Behavior and Motivation</li> <li>Leadership and Decision Making</li> <li>Human Resource Management and Labor Relations</li> </ol> <h3>PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE</h3> <ol start="11"> <li>Marketing Processes and Consumer Behavior</li> <li>Developing and Pricing Products</li> <li>Distributing and Promoting Products</li> </ol> <h3>PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS</h3> <ol start="14"> <li>Information Technology (IT) for Business</li> <li>The Role of Accountants and Accounting Information</li> </ol> <h3>PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT</h3> <ol start="16"> <li>Understanding Money and the Role of Banking</li> <li>Managing Business Finances</li> </ol> <h3>APPENDICES</h3> <ol type="I"> <li>Risk Management</li> <li>The Legal Context of Business</li> <li>Managing Your Personal Finances</li> <li>Unions and Labor Management</li> </ol>&nbsp;