Tereza Semeradova,
Tereza Semerádová,
Petr Weinlich
Website Quality and Shopping Behavior
Quantitative and Qualitative Evidence
Paperback Engels 2020 9783030444396
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Specificaties
ISBN13:9783030444396
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan