Digital Business in Africa

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction.- 2. Ethical Social Media Marketing in Africa.- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa.- 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour.- 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria.- 6. A Self-Concept Interactionist Model of Social Media Reputation.- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement.- 8. Digital Financial Inclusion: M-PESA in Kenya.- 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa.- 10. Role, Characteristics and Critical Success Factors of Big Data(BD) - Implications for Marketing in Africa.- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market.- 12. Fostering a Digital Learning Ecosystem in Nigeria.- 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.