Multi-Channel Strategies for Retail Financial Services

A Management-Framework for Designing and Implementing Multi-Channel Strategies

Paperback Engels 2004 9783824481910
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

Specificaties

ISBN13:9783824481910
Taal:Engels
Bindwijze:paperback
Aantal pagina's:215
Druk:0

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Inhoudsopgave

Academic and empirical relevance of the research subject

Concepts for the strategic design of multi-channel distribution systems

Operational implementation of different multi-channel distribution strategies

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        Multi-Channel Strategies for Retail Financial Services