Multi-Channel Strategies for Retail Financial Services
A Management-Framework for Designing and Implementing Multi-Channel Strategies
Paperback Engels 2004 9783824481910Samenvatting
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Specificaties
Lezersrecensies
Inhoudsopgave
Concepts for the strategic design of multi-channel distribution systems
Operational implementation of different multi-channel distribution strategies
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