Manual of International Marketing.

Paperback Engels 2014 9783834946553
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Specificaties

ISBN13:9783834946553
Taal:Engels
Bindwijze:paperback
Uitgever:Gabler Verlag

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Inhoudsopgave

Catchwords from the following areas:

- Global Marketing

- Marketing Management

- Brand Management

- Marketing Communication

- Customer Relations

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        Manual of International Marketing.