Global Business Strategy

Name: Global Business Strategy
Author: Kazuyuki Motohashi

Multinational Corporations Venturing into Emerging Markets

Gebonden Engels 2015 2015e druk 9784431554677

60,99

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Samenvatting

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.

This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Specificaties

ISBN13:9784431554677

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:200

Uitgever:Springer Japan

Druk:2015

Hoofdrubriek:Economie, Marketing, Algemeen management

Serie:Springer Texts in Business and Economics

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Inhoudsopgave

<p>1. Introduction: Needs for New Global Strategies.- Part I. Global Business Strategy.- 2. Management Strategies for Global Businesses.- 3. Changes in the Global Economic Environment.- 4. Comparison of Economic Institutions in China and India.- 5. New Business Model as Response to Competition from Emerging Economies.- 6. India’s Neemrana Industrial Park for Japanese Firms.- Part II. Fundamentals Of Strategic Planning.- 7. Alliance-based Global Strategy.- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity.- 9. Marketing Theory in Global Business Context.- 10. Shiseido Marketing in China.- 11. International R&D Management.- 12. Multinationals’ R&D in China and India.- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms.- 14. Suzuki Motor’s Expansion in India.- 15. Strategy Integration at the Global Level.</p>