William Philip Wall
Global Competitiveness
Ten Things Thai Businesspeople Should Know
Gebonden Engels 2022 9789811677540
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.
Specificaties
ISBN13:9789811677540
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<div>Chapter 1: Global Competition – The Battlefield.- Chapter 2: Marketing – Position Yourself.- Chapter 3: Innovate – Generate and Evaluate.- Chapter 4: Using Information – Leverage Resource.- Chapter 5: Technology – Upgrade.- Chapter 6: Human Resources/Cross-Cultural Communication – Breed Success.- Chapter 7: Strategic Alliance - Strength in Numbers.- Chapter 8: Customer Service – Listen to What They Say.- Chapter 9: Implementation, Monitoring & Evaluation – Now What Do We Do?.- Chapter 10: Social Responsibility – Giving Something Back.</div><div><br></div>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan