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Stuur je organisatie met meer vertrouwen en visie aan dankzij toonaangevende titels over management in de volle breedte. Van strategische besluitvorming tot organisatieontwikkeling: deze boeken geven je de handvatten om met succes leiding te geven in een complexe wereld.
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A collection of eight articles by 17 specialists, this volume provides very recent research on the factors which contribute to the build up of entrepreneurship. Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. Meer
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. Meer
The story of Jaguar from the early sports cars to the electric era. An essential companion to Britain’s most successful luxury sporting car manufacturer. Meer
Entrepreneurship and Regional Development aims to make a theoretical and practical contribution meeting the need for studies on the impact of clusters on entrepreneurship and societal outcomes. Meer
Suggests important ramifications for both Western and Eastern Human Resources Practices and is the first research of its kind to empirically investigate the effect of Chinese core values, which originated from Chinese traditional thinking, on HRM practices in China. Meer
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. Meer
Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. Meer
Given the most popular understanding of Chinese comparative advantage is their low labour cost, The Source of Innovation in China argues the fundamental source for Chinese economic growth is its innovation. Meer
Working for a matrix international organisation, with its ensuing diverse global teams, based in a variety of geographic locations is a fact of life for most leaders and managers today. Meer
“It has something in it for everyone: mediators, lawyers and people in conflict. Read it, and you will come away with fresh skills and a renewed belief in the possibility of peacemaking. Meer
Social media is transforming every aspect of our businesses lives, yet few of us have the skills to make the most of the opportunity.
The Financial Times Guide to Social Media Strategy is your definitive guide to harnessing the power of social media. Meer
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Meer
Women Directors analyzes the Italian law on gender quotas in boards as a vital opportunity for the country and a key international case. It provides a broad perspective of the new Italian experience, which has the potential of influencing the way of addressing gender issues worldwide. Meer
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