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Security and Trust Management

paperbackEngels9783030315108 17-9-2019

This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019. Meer

60,99

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GC Cooke

Web3

GebondenEngels9781915036865 10-11-2022

The internet (web1 and web2) has already changed almost every moment of our daily lives from how we communicate with each other, how we travel, how we find and buy things to how we do our work. Meer

28,66

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New Influencers

PaperbackEngels9781884956942 22-6-2009

25,88

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Peter Gloor

Making the e-Business Transformation

gebondenEngels9781852332655 16-6-2000

Read this book and you'll not only understand WHY e-Business is vital to the continuing success of your organization but also HOW you can incorporate it into your business. Meer

96,94

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Arno Scharl

Evolutionary Web Development

paperbackEngels9781852333102 16-8-2000

Evolutionary Web Development examines the evolution of Web information systems, paying particular attention to the emergent attributes of electronic markets. Meer

60,94

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Mark Smith

YouTube Marketing

PaperbackEngels9781951103194 25-6-2019

17,52

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Managing Electronic Services

paperbackEngels9781852332815 26-6-2000

Electronic Service Management is an emerging concept. It covers the organisational, economic technical and user issues involved when integrating the development of electronic services. Meer

60,99

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Ian Gouge

e-Management

paperbackEngels9781852335908 30-9-2002

In today's rush towards e-Business many organizations have failed to recognize that the responsibilities of IT Managers have significantly changed. No longer do the tried and trusted methods of the 3- or 4-GL lifecycle retain the value they once possessed; and the more we try to fit new e-Business developments into old and ill-fitting processes and practices, the greater the danger of compromising the business altogether. Meer

120,99

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Brett Standard

Shopify

PaperbackEngels9781951345006 7-8-2019

19,63

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Tim A. Majchrzak

Web Information Systems and Technologies

paperbackEngels9783030353292 17-1-2020

This book constitutes revised selected papers from the 14th International Conference on Web Information Systems and Technologies, WEBIST 2018, held in Seville, Spain, in September 2018. Meer

60,99

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Advances in Digital Marketing and eCommerce

paperbackEngels9783030475949 7-5-2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. Meer

120,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

55,89

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Electronic Commerce 2018

gebondenEngels9783319587141 3-11-2017

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer

216,99

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Amy Van Looy

Social Media Management

paperbackEngels9783319373058 23-8-2016

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Meer

69,39

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Mobile Web and Intelligent Information Systems

paperbackEngels9783319231433 14-8-2015

This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. Meer

58,60

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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Olivier Camp

Enterprise Information Systems

paperbackEngels9783030261689 28-7-2019

This book constitutes extended, revised and selected papers from the 20th International Conference on Enterprise Information Systems, ICEIS 2018, held in Funchal, Madeira, Portugal, in March 2018. Meer

60,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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