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Lectures in E-Commerce

paperbackEngels9783211836231 17-10-2001

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer

60,99

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Tamie Salter

Technological and Business Fundamentals for Mobile App Development

paperbackEngels9783031138546 20-10-2022

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. Meer

60,99

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Artificial Intelligence in HCI

paperbackEngels9783030503338 18-6-2020

This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. Meer

60,99

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HCI in Business, Government and Organizations

paperbackEngels9783030503406 16-6-2020

This volume LNCS 12204 constitutes the refereed proceedings of the 7th International Conference on Business, Government, and Organizations, HCIBGO 2020, which was held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark. Meer

96,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Economics of Grids, Clouds, Systems, and Services

paperbackEngels9783030133412 8-2-2019

This book constitutes the refereed proceedings of the 15th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2018, held in Pisa, Italy, in September 2018. Meer

60,99

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Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies

paperbackEngels9783031059056 20-5-2022

This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. Meer

108,99

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Bernd W. Wirtz

Digital Business and Electronic Commerce

gebondenEngels9783030634810 29-3-2021

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer

180,99

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Smart Retailing

gebondenEngels9783030126070 12-3-2019

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. Meer

74,19

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems. Automated Driving and In-Vehicle Experience Design

paperbackEngels9783030505226 14-6-2020

This two-volume set LNCS 12212 and 12213 constitutes the refereed proceedings of the Second International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July, 2020. Meer

60,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems. Driving Behavior, Urban and Smart Mobility

paperbackEngels9783030505363 16-6-2020

89,79

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

55,89

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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William Y. Chang

Network-Centric Service Oriented Enterprise

paperbackEngels9789048176465 6-11-2010

Corporate information is skyrocketing in business values; for enterprise, what is best practice for developing and maintaining goals and standards to enhance information management and business operations? Meer

180,99

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Frank Lavin

THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

GebondenEngels9789814954655 27-8-2021

42,76

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Yanli Hao

Introduction to E-Commerce

gebondenEngels9789819777891 4-1-2025

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. Meer

132,99

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Erkan Sezgin

e-Consumers in the Era of New Tourism

gebondenEngels9789811000850 21-1-2016

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. Meer

132,99

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Traci Fischer

Making money on social media (2024 & Beyond)

PaperbackEngels9798875751608 11-1-2024

12,02

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Time-aware Conversion Prediction For E-commerce

GebondenEngels9789813224704 8-3-2018

159,44

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Changing Face Of E-commerce In Asia

GebondenEngels9789811245985 21-4-2022

195,45

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