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Gamini (California State Univ, Fullerton, Usa & California State Univ, La, Usa) Gunawardane

Modern Health Care Marketing

GebondenEngels9789813279513 28-7-2020

210,36

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Artificial Neural Networks and Structural Equation Modeling

paperbackEngels9789811965111 21-11-2023

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. Meer

192,99

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Service Engineering for Gastronomic Sciences

gebondenEngels9789811553202 24-6-2020

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories. Meer

120,99

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Service Engineering for Gastronomic Sciences

paperbackEngels9789811553233 24-6-2021

120,99

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Research traditions in marketing

paperbackEngels9789401046152 24-12-2012

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Kartikeya Kompella

Marketing Wisdom

gebondenEngels9789811077234 11-9-2018

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. Meer

72,99

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Making a Difference Through Marketing

paperbackEngels9789811091681 27-5-2018

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. Meer

120,99

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,69

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H. Y. Story

The Rational Homo Psychologicus

gebondenEngels9789813295025 15-10-2019

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

122,99

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Water Markets for the 21st Century

paperbackEngels9789402407945 18-9-2016

This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs. Meer

180,99

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Friedemann Köster

Multidimensional Analysis of Conversational Telephone Speech

gebondenEngels9789811052231 28-7-2017

This book presents a new diagnostic information methodology to assess the quality of conversational telephone speech. For this, a conversation is separated into three individual conversational phases (listening, speaking, and interaction), and for each phase corresponding perceptual dimensions are identified. Meer

120,99

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Social Media Marketing

gebondenEngels9789811053221 20-2-2018

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Meer

171,79

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Gary M. Erickson

Dynamic Models of Advertising Competition

paperbackEngels9789401713160 3-10-2013

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. Meer

120,99

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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Victor Palandi

Copywriting Descomplicado

PaperbackAnders9798224783113 19-1-2024

12,77

Verwachte levertijd ongeveer 8 werkdagen

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H. Y. Story

The Rational Homo Psychologicus

paperbackEngels9789813295056 15-10-2020

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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Creating a Culture of Diversity and Inclusiveness in India Inc.

gebondenEngels9789811642364 8-12-2021

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. Meer

180,99

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Ofer Mintz

The Post-Pandemic Business Playbook

gebondenEngels9789811658679 13-2-2022

43,69

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