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gebondenEngels208 blz.9781119668510
1e druk
20-4-2021
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
gebondenEngels192 blz.9780470598825
1e druk
22-6-2010
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer