Who Says Elephants Can't Dance?

Foreword
Introduction

Part I - Grabbing Hold
1. The Courtship
2. The Announcement
3. Drinking from a Fire Hose
4. Out to the Field
5. Operation Bear Hug
6. Stop the Bleeding (And Hold The Vision)
7. Creating the Leadership Team
8. Creating a Global Enterprise
9. Reviving the Brand
10. Resetting the Corporate Compensation Philosophy
11. Back on the Beach

Part II - Strategy
12. A Brief History Of IBM
13. Making the Big Bets
14. Services - The Key to Integration
15. Building The World's Already Biggest Software Business
16. Opening The Company Store
17. Unstacking The Stack and Focusing the Portfolio
18. The Emergence of E-Business
19. Reflections on Strategy

Part III - Culture
20. On Corporate Culture
21. An Inside-Out World
22. Leading by Principles

Part IV - Lessons Learned
23. Focus - You Have to Know (and Love) your Business
24. Execution - Strategy Goes Only So Far
25. Leadership is Personal
26. Elephants Can Dance

Part V - Observations
27. The Industry
28. The System
29. The Watchers
30. Corporations and the Community
31. IBM - A Farewell

Appendices
Appendix A - Employee Communications
Appendix B - The Future of E-Business
Appendix C - Financial Overview
Index