Startupland

Foreword by Alexia Tsotsis
Introduction: The Pursuit of Happiness

1. The Honeymoon
-Believing that what you’re doing is great and knowing nothing of what’s to come
2. The Salad Days
-Keeping it together when things should be falling apart
3. Going for Broke
-How to turn down money and keep your company (and your soul)
4. The Bubble Redux
-Battling circumstances beyond your control
5. The Game Is Not Over
-Getting investors and getting along with your partners
6. Coming to America
-Chasing the dream—and dealing with the reality
7. Go West
-Leveraging location and upending our lives
8. Growing Up
-Going from building a product to building a company—and messing up along the way
9. Innocence Lost
-From idealist to realist, and the uncomfortable journey in between
10. Going to the Show
-Becoming a public company and remembering where we came from

Epilogue
A Few More Thoughts
It’s all about relationships
Notes
Acknowledgments
About the Authors
Index