Preface
Part One Different planets
1. Messing with the magic
Part Two The Google story
2. Starting in a garage
3. Buzz but few dollars (1999-2000)
4. Prepping the Google rocket (2001-2002)
5. Innocence or arrogance? (2002-2003)
6. Google goes public (2004)
7. The new evil empire? (2004-2005)
Part Three Google versus the bears
8. Chasing the fox (2005-2006)
9. War on multiple fronts (2007)
10. Waking the government bear
11. Google enters adolescence (2007-2008)
12. Is 'old' media drowning? (2008)
13. Compete or collaborate?
14. Happy birthday (2008-2009)
Part Four Googled
15. Googled
16. Where is the wave taking old media?
17. Where is the wave taking Google?
Acknowledgements
Notes
Index
