True Persuasion

INTRODUCTION
THANK YOU’S

PART 1 INFLUENCE & PERSUASION
Chapter 1 How does persuasion work?
1.1 Irrationality and obedience
1.2 Persuasion and the brain

Chapter 2 The Model of Influence
2.1 The Model of Influence©
2.2 Why the best idea doesn’t always come out on top

PART 2 STRATEGY FOR PERSUASION
Chapter 3 Choosing the right approach
3.1 Critical success factors for persuasion
3.2 Spock on your shoulder
3.3 The Model of Persuasion©

PART 3 BEING CHARISMATIC
Chapter 4 Personal charisma
4.1 The styles of persuasion
4.2 Your style
4.3 Why we are sometimes persuasive and sometimes not
4.4 Pros and cons of the 3 styles
4.5 Improving your persuasive power
Chapter 5 Persuade as an Authority© Being a King
5.1 Resolute
Thatcher’s Law & Trumps’ Success
5.2 Consistent
Ramsay’s Law
5.3 A Leader’s Charisma
Being a King©

Chapter 6 Persuade as a Friend© Bill’s Law
6.1 Resembling the other
Similarity breeds likability
6.2 Making others feel important
Sadat’s technique for negotiation
6.3 Seduction
Marilyn’s Law

Chapter 7 Persuade as a Role Model© The Tao of Top Gear
7.1 Being unique
The Starbucks Standard
7.2 Being courageous
How fast can I go in this Murcielago
7.3 Sense of perspective
Clarkson’s Law

PART 4 A CHARISMATIC MESSAGE
Chapter 8 Boosting the impact of your plans & ideas
8.1 Charismatic plans & ideas with oomph
8.2 Three ways to present a persuasive message

Chapter 9 A Good story
The Law of Little Red Riding Hood
9.1 Persuasive advice & a captivating story
The SOAP-structure©
9.2 A short & clear message
The Pitch-structure©
9.3 Achieving commitment
The Commitment-structure©
9.4 Powerful interaction

Chapter 10 Persuasive arguments
The Law of James Brown
10.1 Providing a (new) opinion
The Ego Principle
10.2 Persuasive argumentation
Avoid saying what you think

Chapter 11 Persuasive language
Favreau’s Law
11.1 A1 Storytelling
Speak through Stories (Jon Favreau)
11.2 Adjusting to cognitive styles
You will only see it when you get it (Johan Cruyff)
11.3 Language hypnosis
You can dance to a good speech (Renée Broekmeulen)

PART 5 SHORTCUTS
Analysis & Strategy

Biblography
Register