Internet en social media

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Suchmaschinen-Marketing

gebondenDuits9783540765134 17-10-2008

Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Meer

101,92

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Electronic Commerce

gebondenEngels9783540778080 9-7-2008

This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. Meer

120,99

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E-Commerce and Web Technologies

paperbackEngels9783540284673 17-8-2005

We welcome you to the 6th International Conference on E-Commerce and Web Technology (EC-Web 2005) held in Copenhagen, Denmark. It was held in conjunction with DEXA 2005. Meer

60,99

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Digital erfolgreich

gebondenDuits9783540435327 23-10-2002

Das Buch diskutiert den Brückenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europäische Fallbeispiele. Meer

76,13

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E-Business Applications

gebondenEngels9783540436638 11-12-2002

E-Business has become a fact for almost all companies. But what are the key technologies for economically successful e-commerce? In this book readers will find all concepts that will coin tomorrow’s e-business: virtual sales assistants (shopbots), personalized web pages, electronic market places, vendor managed inventory, virtual organizations, supply chain management. Meer

60,99

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Agent-Mediated Electronic Commerce III

paperbackEngels9783540417491 21-2-2001

In this book we present a collection of papers around the topic of Agent-Mediated Electronic Commerce. Most of the papers originate from the third workshop on Agent{Mediated Electronic Commerce held in conjunction with the Autonomous Agents conference in June 2000. Meer

60,99

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Robert Blanning

Handbook on Electronic Commerce

paperbackEngels9783540673446 16-5-2000

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. Meer

60,99

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Electronic Commerce and Web Technologies

paperbackEngels9783540679813 25-8-2000

This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. Meer

120,99

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Web Information Systems and Technologies

paperbackEngels9783540682578 7-7-2008

This book contains the best papers from the International Conference on Web Inf- mation Systems and Technologies (WEBIST 2007), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), endorsed by IW3C2, and held in Barcelona, Spain. Meer

60,99

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Oliver Busch

Realtime Advertising

paperbackDuits9783658053574 9-9-2014

Dieses Grundlagenwerk zu Realtime Advertising erklärt praxisnah und fundiert, welche Rolle automatisierte Echtzeit-Werbung in einem orchestrierten Media-Mix spielt und wie sie von Grund auf funktioniert. Meer

57,08

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Frederic Nimmermann

Congruency, Expectations and Consumer Behavior in Digital Environments

paperbackEngels9783658284206 6-11-2019

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Meer

60,99

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E-Commerce

gebondenDuits9783790815252 4-9-2002

Das Verständnis des einstigen Modewortes "E-Commerce" hat sich verschoben. Nicht länger stehen vage Prognosen im Mittelpunkt. Der vorliegende Band unterzieht die Potenziale des Technologieeinsatzes und ihrer nachhaltigen ökonomischen Verwertung einer realistischen Analyse. Meer

68,28

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Maria Ferrara

Information Technology and Innovation Trends in Organizations

gebondenEngels9783790826319 7-7-2011

The book examines a wide range of issues that characterize the current IT based innovation trends in organisations. It contains a collection of research papers focusing on themes of growing interest in the field of Information System, Organization Studies, and Management. Meer

180,99

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Jella Pfeiffer

Interactive Decision Aids in E-Commerce

gebondenEngels9783790827682 23-12-2011

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Meer

120,99

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Christine Falkenreck

Reputation Transfer to Enter New B-to-B Markets

paperbackEngels9783790828115 1-3-2012

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Meer

120,99

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Web Information Systems and Technologies

paperbackEngels9783540740629 13-8-2007

This book contains the best papers from the first two instances of the International Conference on Web Information Systems and Technologies (WEBIST 2005 and 2006), organized by the Institute for Systems and Technologies of Information, C- trol and Communication (INSTICC) in collaboration with the OMG (Object M- agement Group), held in Miami (USA) and Setúbal (Portugal) respectively. Meer

60,99

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Mobile Commerce

gebondenDuits9783540427407 11-9-2002

Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschäftsprozesse zu verbessern und zu erweitern, oder um neue Geschäftsfelder zu erschließen. Meer

90,71

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Stefan Klein

Accelerating Global Supply Chains with IT-Innovation

gebondenEngels9783642156687 28-10-2010

One of the major challenges for European governments is to solve the dilemma of increasing the security and reducing fraud in international trade, while at the same time reducing the administrative burden for commercial as well as public administration organisations. Meer

180,99

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Exploring the Grand Challenges for Next Generation E-Business

paperbackEngels9783642174483 4-2-2011

This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. Meer

60,99

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Advanced Research on Electronic Commerce, Web Application, and Communication

paperbackEngels9783642203664 31-3-2011

The two-volume set CCIS 143 and CCIS 144 constitutes the refereed proceedings of the International Conference on Electronic Commerce, Web Application, and Communication, ECWAC 2011, held in Guangzhou, China, in April 2011. Meer

120,99

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